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THE CHALLENGE

To build a visually appealing WordPress website with custom theme options for easy pBone product additions and changes, as well as a bespoke client and trade document download area.

the challenge

THE RESEARCH

We were briefed on pBone’s product and customer target market and built a colourful, bright and easy to navigate user interface that matched the look and feel of their product and brand.

THE PROBLEM

THE PROBLEM

Some of the challenges we identified with the pBone website were: very quick turnaround of 6 weeks for the website build and testing, and creating a custom WordPress theme that would allow website admins to manage product details, distribution details and purchasing details.

THE GOAL

THE GOAL

Our goal was to develop a smooth and stylish user interface within the tight deadline of the project, which was also fully tested and customised to suit pBone’s business needs. We accomplished this goal through research, communication and our effective development solutions.

SEAMLESS INTEGRATION

SEAMLESS INTEGRATION

Two main needs of the pBone website were to fully integrate a WordPress blog and social networking sites to create greater ease of use and a high level of functionality within the website. Our custom-built theme allowed for seamless integration within the fluid user interface.

RESPONSIVE APPROACH

An important element of the design brief was to develop a responsive web design that allowed the pBone website to be viewed on multiple platforms and devices. Part of pBone’s business needs was for customers to be able to access their website not only on desktops, but on tablets and smartphones, too.

DEVICES

DESKTOPS

DESKTOPS

The pBone desktop theme had to be full-size, colourful and clear with an easy to navigate user interface design and superior functionality.

TABLETS

TABLETS

We enabled the theme to responsively re-adjust the size and layout of the content for effective and comfortable viewing and use on tablet devices.

SMARTPHONES

SMARTPHONES

Although the screen of smartphones is a lot smaller than desktops and tablets, the pBone website is able to change size, position & shape when accessed on a smartphone.

RESPONSIVE THEME

FRONT-END, WORDPRESS & JAVASCRIPT DEVELOPMENT

The front-end and javascript elements we had to consider when making the pBone website were how to effectively integrate their blog and social media sites with easy to navigate headings and categories. Not only that, we had to develop a custom WordPress theme that was responsive and allowed for simple updating and management of content.

  • 50+ tasks

    in the brief

  • 8 weeks

    brief to launch

  • Responsive

    Layout design

the launch

THE LAUNCH

The pBone website was launched in May 2013.

The pBone product is sold internationally and the website we created is the social, business and informational hub of their operations. Consumers can easily access information about the famous pBone trombones online!

Visit the Pbone Website

what our clients said:

“We have worked closely with Steve and the team for the last 4 years. As a small branding agency we were in need of a programming arm that could closely match our designs and offer good value for money. We have not been disappointed – they are both patient and communicative when jobs move in different directions and they remain a key part of our business.”

Tim Worsley, co-founder Big Helping