Clean, Vibrant, User Friendly… some of the customer feedback collected for the new design of Ice London. We were commissioned to give there old ‘withdrawn and saddled with misplaced content’ website a new lease of life by brightening up customer experience and usability.
Our aim was to keep the attention drawn towards the products to allow them to express themselves, whilst making the content display accordingly. A new colour palette was introduced but kept within the original scope of branding, a straight forward step by step checkout process to increase sales and members for Ice London. Add to that a custom built CMS to power all the business aspects of running an e-commerce shop with as many module additions as you wish, the results are pleasing for all parties.